FMRS, Facts Market and Research Surveyors, was established in the year 2003 to understand the pulse of electorate. Since then we have been scientifically studying voting patterns, issues that influence people and waves that change the destiny of candidates. Over the years, we have helped many a candidate to understand his electorate better and fine tune his strategy accordingly. Our researchers bring the zeal of a school kid and academic rigor of a professor to our surveys. Most importantly, we are independent in spirit. We are not just enamored by electoral statistics but by the issues at the booth level that result in these numbers.
We have a great deal of expertise in quantitative and qualitative surveys. We not only give you numbers that matter but also analyze the numbers from ward level. We record village/ward level nuances that are most important to electoral outcomes. Demographics: Our scientifically weighed sample represents each and every group of the population. We not only find out what the pulse of whole population but what each sub group is thinking. Eg. What is the perception of particular caste? What’s the mood of voters between years 18-35? Etc.
Election Management Studies: We identify opinion leaders (important people) in each village/ward: ward members, sarpanches, teachers, social workers and businessmen etc. Background: We give you a complete dossier about the candidate: his strengths, his weakness, public perception about him. We also do a SWOT analysis of the party and opposition. Past performance: A report on how a party performed in previous elections: village level to constituency level.
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